Sans Normal Keluz 2 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Brainy Variable Sans' by Maculinc, 'Nulato' by Stefan Stoychev, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, sporty, energetic, modern, confident, direct, impact, space saving, speed, modernity, clarity, oblique, condensed, rounded, compact, punchy.
A compact, oblique sans with dense proportions and sturdy, low-contrast strokes. Forms are built from simplified geometric curves and straight cuts, with rounded bowls and smooth joins that keep counters open despite the heavy weight. The slant is consistent across uppercase, lowercase, and figures, creating a forward-leaning rhythm. Terminals are largely clean and blunt, with minimal modulation and a slightly squared, engineered feel in corners and diagonals.
Best suited for short to medium text in display contexts where impact and speed are desired—headlines, posters, brand marks, product packaging, and sports or automotive-style graphics. It can also work for UI labels or navigation at larger sizes where a compact footprint and strong emphasis are helpful.
The overall tone is fast and assertive, with a contemporary, performance-oriented feel. Its forward lean and compact build communicate momentum and decisiveness, giving headlines a strong, no-nonsense presence.
The design appears intended to deliver a high-energy, space-efficient display voice with a modern, streamlined character. By combining condensed proportions with consistent oblique structure and simplified geometric forms, it aims for bold readability and a dynamic, contemporary presence.
Uppercase shapes read as tightly set and uniform, while the lowercase introduces more distinctive silhouettes (notably in letters with bowls and descenders), adding recognizability at larger sizes. Numerals are similarly condensed and bold, matching the same oblique stance for a cohesive typographic color.