Sans Normal Admob 13 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Forme Grotesque' by Colophon Foundry; 'Approach' by Emtype Foundry; and 'Neue Helvetica Armenian', 'Neue Helvetica Paneuropean', and 'Neue Helvetica eText' by Linotype (names referenced only for comparison).
Keywords: branding, editorial, ui, posters, signage, modern, technical, confident, clean, dynamic, contemporary voice, forward motion, clear readability, systematic design, oblique, geometric, rounded, open, crisp.
This typeface is an oblique sans with broadly rounded, geometric construction and smooth, continuous curves. Strokes stay even throughout, with clean terminals and minimal modulation, giving letters a steady, engineered feel. Counters are open and generously proportioned, and the spacing reads airy, supporting clarity at display and text sizes. The slant is consistent across capitals, lowercase, and figures, adding forward motion without introducing calligraphic contrast.
It suits brand systems that want a contemporary, energetic slant, as well as headlines and subheads where clean geometry and speed cues read well. The open shapes and even strokes also make it a practical option for UI labels, wayfinding, and editorial callouts where clarity and consistency are important.
The overall tone is modern and purposeful, with a sporty, fast-moving character created by the consistent oblique angle. Its rounded geometry keeps the voice approachable rather than severe, while the crisp shapes and open counters maintain a precise, contemporary impression.
The design appears intended to deliver a neutral, modern sans foundation with an added sense of motion through a controlled oblique stance. Its geometric, rounded structure suggests an emphasis on clarity and visual efficiency, balancing a technical feel with friendly curves.
The sample text shows stable rhythm in longer passages, with distinctive, simple forms that avoid ornamental quirks. Numerals appear straightforward and legible with rounded curves and uniform stroke behavior, matching the letterforms closely.