Sans Superellipse Hiluz 2 is a very bold, narrow, monoline, upright, tall x-height font visually similar to 'Perfume' by Fenotype; 'FF DIN', 'FF DIN Arabic', and 'FF DIN Paneuropean' by FontFont; and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, assertive, industrial, poster-ready, compact, utilitarian, impact, space-saving, clarity, modernity, solidity, condensed, blocky, rounded corners, high contrast counters, tight spacing.
A compact, heavy sans with condensed proportions and a strong, even stroke. Curves and bowls are built from rounded-rectangle geometry, giving letters a squared-off, superelliptical feel rather than a purely circular one. Terminals are clean and mostly flat, corners are softly rounded, and apertures tend to be relatively tight, producing dense black shapes with crisp internal counters. The lowercase keeps a high, sturdy structure with short extenders, and the overall rhythm is uniform and vertical, favoring impact over delicacy.
This font performs best in short, high-impact settings such as headlines, poster typography, packaging callouts, and bold signage. Its compact width makes it useful when you need strong emphasis without consuming much horizontal space, and it can also work for punchy branding in energetic categories like sports or streetwear.
The tone is bold and no-nonsense, with a compressed, space-efficient presence that reads as modern and industrial. Its rounded-rectangle construction adds a friendly smoothness to an otherwise hard-working, authoritative voice. Overall it feels suited to attention-grabbing messaging where clarity and weight matter more than nuance.
The design appears intended to deliver maximum visual impact within a compact footprint, using rounded-rectangle forms to keep the texture smooth while maintaining a firm, industrial solidity. It prioritizes fast recognition, bold presence, and consistent rhythm across uppercase, lowercase, and numerals.
Round letters like O/Q and digits like 0/8/9 show the font’s superelliptical construction most clearly, while diagonals in forms like K/V/W/X stay thick and decisive. The dense counters and compact widths make the face feel strong at display sizes, but also visually packed if set too tightly.