Sans Normal Vadef 7 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, labels, children's books, handmade, rustic, casual, friendly, organic, hand-lettered feel, approachable tone, rustic texture, casual display, rough edges, uneven strokes, soft corners, textured, informal.
A casual sans with hand-drawn, slightly uneven strokes and subtly rough contours, giving each letter a natural, imperfect edge. Curves are broadly rounded and open, while verticals and diagonals show small variations in thickness and alignment that create an organic rhythm. Overall proportions feel compact and straightforward, with simple construction, generous counters, and a gently irregular baseline/spacing impression when set in text.
Works well for packaging, labels, and menus where a handmade voice supports the product story. It suits posters, book covers, and short headlines that benefit from a friendly, rustic texture, and it can add charm to children’s or hobby/craft-oriented materials when used at comfortable sizes.
The font conveys an approachable, homemade tone—warm, unpretentious, and a little quirky. Its lightly distressed, marker-or-ink feel suggests craft, authenticity, and everyday friendliness rather than polished corporate neutrality.
The design appears intended to mimic quick, confident hand lettering with a subtly rough tool edge while maintaining clear, simple letterforms for readable display and short text. The controlled irregularities add character without turning the shapes into novelty caricature.
Round characters like O, C, and G read clearly despite the irregular outline, while diagonals (V, W, X, Y) show more pronounced hand-cut wobble that adds personality. Numerals follow the same informal, slightly rugged drawing style and blend smoothly with the alphabet in mixed settings.