Sans Normal Amren 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kirshaw' by Kirk Font Studio and 'Camphor', 'Centra No. 1', and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: ui text, signage, packaging, editorial, branding, modern, confident, clean, friendly, clarity, versatility, modernity, neutrality, rounded, geometric, monoline, compact, high legibility.
A solid, monolinear sans with rounded, geometric construction and a tight, efficient footprint. Curves are smooth and nearly circular in letters like C, O, and G, while straight strokes end in clean, flat terminals. Counters are open and generously shaped for clarity, and the overall rhythm is even, with consistent stroke joins and minimal optical quirks. Numerals are sturdy and simple, matching the letterforms with clear bowls and straightforward diagonals.
Well-suited to interface copy, labels, and wayfinding where bold clarity matters, and it also performs strongly for headlines and short paragraphs in editorial layouts. The sturdy shapes make it a practical choice for brand systems that need a modern, clean sans across print and screen.
The tone is contemporary and no-nonsense, projecting confidence without feeling aggressive. Its rounded geometry adds a mild friendliness, keeping the voice approachable for everyday communication while still reading as professional and modern.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometric, rounded construction suggests a goal of contemporary neutrality with a slightly friendly edge, supporting both functional information design and modern brand expression.
Uppercase forms feel slightly more geometric than humanist, with clear symmetry in round letters and stable, squared-off structure in E, F, and H. The lowercase maintains a pragmatic, workhorse character, with simple shapes and minimal stylization that supports fast scanning in running text.