Sans Normal Obbas 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Nort' by FontFont, 'Calton' by LetterMaker, 'Prelo Pro' by Monotype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, approachable, retro, impact, friendliness, display, approachability, rounded, soft, chunky, compact, bubbly.
A heavy, rounded sans with soft corners and smoothly inflated curves. Strokes are consistently thick with minimal modulation, creating an even, sturdy color on the page. Counters are relatively tight for the weight, and apertures tend to be more closed, giving letters a compact, chunky silhouette. Terminals are blunt and clean, with simple, geometric construction across caps, lowercase, and numerals.
This font is well suited to short, high-impact typography such as headlines, posters, logos, packaging, and signage where its chunky forms can deliver strong presence. It also works well for playful brand systems, event graphics, and bold callouts that need friendly emphasis.
The overall tone is warm and inviting, leaning playful rather than formal. Its plump shapes and tight counters suggest a retro, poster-like friendliness that feels energetic and confident. The voice is bold and casual, designed to be noticed quickly.
The font appears designed to provide a highly legible, attention-grabbing rounded sans with a friendly character. Its consistent thickness and compact counters prioritize boldness and visual unity, aiming for a modern-retro display feel that stays clean and straightforward.
The design reads best when given space: the dense internal counters and strong mass can visually thicken in long passages or at smaller sizes. Numerals match the letterforms with similarly rounded geometry and consistent weight, supporting bold, graphic number-heavy settings.