Sans Normal Obgup 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AKsans' by AKTF, 'Dexa Pro' by Artegra, 'Nure' by FSD, and 'Moneis' by RantauType (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, punchy, friendly, retro, confident, sporty, impact, approachability, display emphasis, brand presence, rounded, compact, blocky, soft corners, high impact.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are full and circular, while corners are subtly softened, giving the shapes a sturdy but approachable feel. Counters are relatively tight for the weight, and joins are clean and simple, producing a dense, high-ink silhouette that holds together well at large sizes. The lowercase shows single-storey forms (notably a and g) and straightforward terminals, keeping the overall texture uniform and bold.
This style is best suited to headlines, posters, short slogans, and brand marks where strong presence and readability are needed. It can also work well on packaging and signage, especially in contexts that benefit from a friendly, high-impact sans.
The tone is energetic and friendly, with a slightly retro, poster-like presence. Its rounded geometry reads approachable rather than severe, while the mass and compactness add confidence and immediacy.
The design appears intended to deliver maximum visual impact with a warm, rounded voice, balancing solid, compact construction with approachable curves for display-focused typography.
The numerals are similarly chunky and rounded, with strong, simple silhouettes suited to quick recognition. Overall rhythm is consistent across caps and lowercase, creating a cohesive, headline-driven look.