Sans Normal Osnuv 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, confident, friendly, modern, straightforward, impact, clarity, modernity, approachability, rounded, geometric, clean, sturdy, high-impact.
This typeface is built from broad, even strokes with rounded curves and largely straight, squared terminals. Counters are generous and mostly circular, giving the forms a geometric, built-from-shapes feel while maintaining clear interior space at heavy weight. The lowercase shows a single-storey “a” and “g,” a compact, shoulder-led “r,” and a sturdy “t” with a short crossbar; the uppercase is wide and blocky with strong verticals and smooth bowls. Spacing and sidebearings read as practical and headline-oriented, keeping a dense, punchy rhythm without collapsing counters.
It performs best where strong presence and quick recognition matter: headlines, display typography, brand marks, packaging callouts, and short messaging in UI or signage. The open counters and simple forms also help it stay legible in larger blocks of bold text, though it’s especially effective for titles and emphasis.
The overall tone is direct and upbeat, with a friendly geometric voice that feels contemporary and approachable. Its heavy, stable silhouettes convey confidence and clarity, making it read as assertive without becoming aggressive or overly stylized.
The design appears intended as a dependable, geometric sans for high-impact communication—prioritizing bold clarity, consistent shapes, and a friendly modern texture that holds up in attention-grabbing contexts.
Round letters like O/C/G/Q are notably full and smooth, while diagonals in A/V/W/X/Y are thick and emphatic, reinforcing a solid, poster-ready texture. Numerals are similarly robust and simple, matching the alphabet’s no-nonsense construction.