Sans Normal Ohbug 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Altone' by Eko Bimantara and 'SFT Schrifted Sans' by Schrifteria Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, bold, clean, impact, clarity, approachability, modernity, rounded, geometric, soft, solid, high-impact.
A heavy, rounded sans with geometric construction and smooth, open curves. Strokes are thick and even, with minimal modulation and generous internal counters that keep forms clear at large sizes. The uppercase feels compact and sturdy, while the lowercase shows straightforward, contemporary shapes with round bowls and short, practical terminals. Numerals are similarly robust and highly legible, with simple, stable silhouettes and consistent weight across the set.
This font is well suited to headlines, posters, and brand marks where strong presence and quick readability are required. It can work effectively on packaging and signage, especially in short phrases or display settings where its dense weight and rounded geometry can carry the layout.
The tone is direct and assertive while staying approachable, thanks to the softened geometry and rounded curves. It reads as contemporary and utilitarian, with a friendly mass-market feel suited to attention-grabbing messaging.
The design appears intended to deliver a contemporary, high-impact sans that remains friendly and accessible. Its geometric, rounded structure suggests a focus on clear shapes and dependable consistency for prominent display typography.
The overall rhythm is tight and cohesive, with strong black coverage and clean joins that emphasize clarity over delicacy. Round characters (O, C, G, 0) reinforce the geometric backbone, and the overall silhouette stays smooth and uncluttered across letters and figures.