Sans Normal Bobid 22 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Corporative Sans' by Latinotype, 'Fagun' by The Northern Block, and 'Cabrito Sans' by insigne (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, neutral, clean, friendly, pragmatic, versatility, readability, neutrality, contemporary tone, approachability, rounded, open apertures, even rhythm, geometric, monoline.
A clean, monoline sans with rounded geometry and smooth circular bowls. Strokes stay even and consistent, with gently rounded joins and terminals that avoid sharp calligraphic modulation. Counters are open and legible, and spacing reads balanced with a steady, workmanlike rhythm across uppercase, lowercase, and numerals. The lowercase shows simple, contemporary constructions with a compact, tidy feel and clear differentiation between similar shapes.
Well-suited for interface copy, product and corporate branding, and general editorial typography where clarity and an even typographic color are priorities. It should also perform well in signage and presentation graphics that benefit from clean, rounded letterforms and dependable legibility.
The overall tone is modern and neutral, leaning approachable rather than austere thanks to the rounded curves and open forms. It feels practical and straightforward, designed to sit quietly in layouts without calling attention to itself.
The design appears intended as a versatile everyday sans: contemporary, unobtrusive, and highly readable, using rounded geometric construction to keep the tone friendly while maintaining a disciplined, consistent texture in paragraphs.
The sample text suggests comfortable reading at display-to-text sizes, with smooth curves and consistent color on the line. Numerals follow the same geometric logic as the letters, keeping a cohesive, contemporary voice.