Sans Other Nowo 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Malva' by Harbor Type, 'Avenir Next Cyrillic' by Linotype, 'Agent Sans' by Positype, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, poster, retro, playful, assertive, chunky, attention, distinctiveness, industrial feel, display impact, blocky, stencil-like, ink-trap, notched, high-impact.
A heavy, block-built sans with wide proportions and strongly simplified geometry. Strokes are uniformly thick with large counters and deep, squared-off apertures, while many joins and terminals feature distinctive vertical notches and cut-ins that create a stencil-like, ink-trap rhythm. Curves are rounded but tightened by abrupt internal step-shapes, producing a punchy, mechanical texture. The overall spacing reads compact and dense in text, with consistent weight distribution and a deliberately rugged silhouette.
Best suited for large-scale display applications where its chunky silhouettes and notched detailing can read clearly—such as posters, headlines, logos, packaging, and bold signage. It can also work for short, energetic copy blocks (taglines or calls-to-action) when ample size and spacing are available.
The font projects a bold, playful confidence with a vintage-industrial flavor. Its repeated notches and chunky forms add a slightly mischievous, game-like energy while still feeling sturdy and declarative. The tone sits between retro display lettering and utilitarian signage, designed to grab attention quickly.
The design appears intended to deliver maximum impact with a recognizable, engineered texture—using systematic notches to add character, improve separation in tight forms, and evoke a stencil/industrial sensibility. It prioritizes strong silhouettes and a rhythmic pattern of cut-ins for memorable display typography.
Uppercase forms feel especially massive and geometric, and several lowercase letters adopt simplified, single-storey constructions with pronounced internal cutaways. Numerals are similarly heavy and rounded, maintaining the same notched detailing, which helps the set feel cohesive in large headlines. The distinctive internal cut-ins create strong lettershape identity but also add visual noise at smaller sizes.