Sans Normal Mimy 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'PG Grotesque' by Paulo Goode (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, logos, playful, chunky, retro, friendly, punchy, impact, warmth, playfulness, signage, display, rounded, bulky, blunt, cartoonish, soft corners.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are built from smooth, near-circular bowls while terminals and joins are blunt, producing a chunky, cut-out feel. The lowercase is simple and sturdy, with single-storey forms (notably a and g) and short, thick strokes that keep shapes dense and high-impact. Numerals and capitals follow the same bulbous geometry, with squared-off cuts and minimal delicacy, emphasizing mass and silhouette over fine detail.
Best suited to large sizes where its chunky silhouettes and rounded bowls can carry personality—posters, splashy headlines, branding marks, packaging, and short callouts. It can work for playful UI labels or badges when set with generous spacing, but its dense counters make it less comfortable for long passages of text.
The tone is bold and approachable, leaning playful and slightly retro. Its soft-rounded shapes and thick, uniform presence suggest signage and packaging energy rather than formal editorial refinement. Overall it reads confident, friendly, and attention-grabbing.
The design appears aimed at delivering maximum impact with a friendly, rounded voice: a bold display sans that prioritizes strong silhouettes, simple construction, and a slightly nostalgic, cartoon-adjacent character for attention-focused typography.
Counters are relatively small for the weight, which increases visual density and gives text a poster-like blockiness. Several glyphs show characteristic notch-like cuts and flat slices (seen in letters like S, G, and some numerals), adding a subtly constructed, display-oriented texture.