Sans Normal Mima 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, logos, playful, chunky, friendly, retro, cartoonish, impact, friendliness, retro display, playfulness, simplicity, blunt, bulky, soft corners, large counters, compact joins.
A heavy, rounded sans with broad proportions and strongly filled-in silhouettes. Curves are generous and geometric, with soft, swollen bowls and wide apertures, while terminals tend to be blunt and squared-off rather than tapered. Counters are relatively large for the weight, creating clear interior space in letters like O, P, and a, and the overall rhythm feels steady and blocky. The lowercase follows a single-story approach for a and g, with compact joins and minimal stroke modulation that keeps forms uniform and punchy.
Best suited for display roles such as headlines, posters, and large-scale branding where the heavy, rounded shapes can deliver immediate impact. It also fits packaging, labels, and playful identities that benefit from a friendly, chunky voice. For longer passages, larger sizes and generous spacing help preserve clarity.
The tone is bold and approachable, with a buoyant, cartoon-like friendliness that reads as fun rather than formal. Its oversized shapes and rounded geometry evoke a retro display sensibility—confident, cheeky, and attention-grabbing. The overall impression is energetic and lighthearted, suited to upbeat messaging.
The design appears intended to provide a highly legible, high-impact display sans that feels friendly and playful rather than technical. Its rounded geometry and simplified, sturdy construction suggest a focus on bold presence, quick recognition, and a cohesive look across letters and numbers.
At text sizes the dense weight and wide forms can tighten spacing visually, making it feel best when given room to breathe. The numerals are similarly hefty and rounded, matching the letters’ strong, poster-like presence and keeping a consistent, simplified construction across the set.