Sans Normal Alkes 2 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Escuela' by Cuchi, qué tipo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, techy, impact, clarity, modernity, approachability, geometric, rounded, monolinear, clean, open counters.
A heavy, wide sans with predominantly geometric construction and smooth, rounded curves. Strokes are largely monolinear with clean terminals, producing an even, sturdy texture in text. Round letters like O/C/G read as near-circular with generous interior space, while straighter forms (E/F/L/T) keep crisp edges and broad horizontals. Lowercase shows a single-storey a and g, a compact, round i/j dot, and a low-contrast, continuous rhythm that remains clear at display sizes; numerals are similarly wide with simple, open shapes.
Best suited to display applications where width and weight can create impact: headlines, posters, brand marks, packaging, and large-format signage. It can also work for short UI labels or navigation in spacious layouts, but its breadth and strong color will dominate in long text.
The overall tone is assertive and contemporary, with a friendly, approachable softness coming from the rounded geometry. Its wide stance and dense color give it a headline-forward, attention-grabbing feel that still reads clean rather than aggressive.
The design appears intended to deliver a modern, highly legible geometric voice with strong presence at large sizes. By combining wide proportions with clean, rounded construction, it aims to feel contemporary and approachable while maintaining a solid, confident silhouette.
Spacing appears comfortably open for a wide design, helping counters stay legible in bold settings. The forms lean toward geometric neutrality rather than calligraphic influence, giving the alphabet a consistent, constructed feel across caps, lowercase, and figures.