Sans Normal Arruj 7 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Neue Power' by Power Type and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, editorial, branding, presentations, clean, modern, neutral, friendly, functional, versatility, legibility, modernity, clarity, neutral branding, open, rounded, monolinear, crisp, geometric-leaning.
A clean sans with broadly rounded bowls and open apertures, combining near-geometric curves with subtly humanist proportions. Strokes read largely even, with smooth joins and minimal modulation, giving a crisp, contemporary texture. Terminals are straightforward and squared-off where needed, while curves stay generous and consistent. Numerals are clear and stable, with simple, high-clarity forms that match the letter rhythm.
Well suited for interface text, dashboards, and product UI where clarity and a steady rhythm matter. It also works for wayfinding and signage thanks to open forms, and for editorial subheads or brand systems that need a modern, restrained sans with a friendly edge.
The overall tone is neutral and modern, leaning friendly through its rounded forms and open counters. It feels practical and unpretentious, designed to stay out of the way while still looking contemporary and approachable.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its rounded geometry and open shapes suggest an aim for contemporary neutrality that can support both functional typography and clean brand applications.
Round letters like O/C/G keep a consistent curvature and comfortable internal space, helping maintain legibility at display sizes. The lowercase has a straightforward, contemporary feel with compact, tidy shapes and minimal quirks, creating an even, calm typographic color in paragraphs.