Sans Superellipse Hoduv 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Irwin' by Fontsmith, 'Epoca Pro' by Hoftype, 'Trust Sans' by Lechuga Type, 'Niko' by Ludwig Type, and 'Clara Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, punchy, retro, display impact, friendly tone, retro branding, high legibility, rounded, soft, chunky, compact, cartoonish.
This typeface is built from hefty, rounded-rectangle forms with broadly curved corners and minimal stroke modulation. Counters are tight and often squarish-oval, giving letters a compact, sturdy footprint and a distinctly “pillow” geometry across rounds like O/C/G as well as bowls in B/P/R. Joins and terminals are blunt and softened rather than sharp, with slightly irregular, hand-cut flavor in places (notably in diagonals and the angled legs of K/R and the zig of Z). The overall texture is dense and dark, with short extenders and simplified details that keep the silhouette bold and legible at display sizes.
It performs best in short, high-impact settings such as headlines, posters, packaging, and bold branding marks where its dense color and rounded geometry can carry the message. The sturdy shapes also suit signage and labels where quick recognition matters more than fine detail.
The tone is upbeat and approachable, leaning toward a retro sign-painting or cartoon headline energy. Its soft corners and chunky shapes feel welcoming rather than technical, while the tight counters and strong silhouettes add confidence and impact.
The design intention appears to be a bold, friendly display sans that merges geometric superellipse construction with softened, slightly informal detailing. It aims for maximum presence and approachability, delivering a compact, characterful voice suited to attention-grabbing typography.
Uppercase forms read especially solid and poster-like, while the lowercase keeps a simple, sturdy construction that prioritizes silhouette over delicate interior space. Numerals match the same rounded, compact logic, with broad curves and minimal interior openings for a consistent, heavy rhythm across text.