Sans Normal Obduf 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, approachable, punchy, impact, approachability, clarity, modernity, rounded, soft corners, geometric, compact, heavy strokes.
A heavy, rounded sans with smooth, bowl-driven construction and largely even stroke weight. Curves are generous and terminals tend to feel softly cut rather than sharp, giving the shapes a sturdy, cushiony presence. Counters are relatively tight in letters like a, e, and s, while round forms such as O and 0 read as broad, near-circular silhouettes. The lowercase uses a single-storey a and g, with compact joins and short arms that keep word shapes dense and bold at text sizes.
Best suited to headlines, bold brand wordmarks, packaging, and short-form messaging where strong presence and quick legibility matter. It also works well for signage and UI moments like buttons or labels when a friendly, high-impact voice is desired.
The overall tone is friendly and modern, with a confident, upbeat feel. Its rounded geometry and chunky proportions create a playful warmth while still reading as straightforward and utilitarian.
The design appears intended to deliver maximum visual weight with approachable, rounded forms—favoring clear, geometric shapes and compact spacing to create a bold, modern texture in display and short text settings.
The numerals share the same rounded, heavy construction as the letters and appear optimized for strong visibility, with simple shapes and minimal internal detailing. In running text, the rhythm is tight and emphatic, producing a solid texture that favors impact over delicacy.