Sans Other Wipo 2 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Neue Frutiger Devanagari' and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, retro, punchy, chunky, friendly, impact, approachability, retro flavor, brand presence, display clarity, rounded, soft corners, bubblelike, ink traps, compact counters.
A heavy, wide sans with rounded geometry and softened corners, built from thick, confident strokes and compact internal counters. Curves are full and bulbous, with subtly pinched joins that read like mild ink-trap shaping in places (notably around bowls and terminals). The overall rhythm is dense and blocky, with large, stable silhouettes and minimal stroke modulation, giving letters a sturdy, poster-oriented presence. Figures match the same chunky construction, with simple, highly filled forms that prioritize bold shape over fine detail.
Best suited to display typography where mass and presence are assets: headlines, posters, packaging, sports or entertainment promos, and logo wordmarks. It can also work for short UI labels or signage when used at larger sizes with comfortable spacing.
The font conveys a cheerful, throwback tone—big, friendly, and attention-grabbing. Its inflated, cushiony forms and tight counters create a slightly toy-like personality that feels informal and energetic rather than technical or austere.
The likely intention is a bold, contemporary-retro display sans that delivers immediate impact and approachability. By emphasizing wide proportions, rounded construction, and dense counters, it aims to stay legible and distinctive in branding contexts while projecting a fun, confident voice.
The design leans on strong negative/positive shape contrast: apertures and counters are intentionally small, which increases impact at display sizes but can reduce clarity when set small or tightly tracked. Uppercase forms read especially strong for headlines, while lowercase keeps the same stout, rounded character for cohesive branding.