Sans Rounded Ipma 15 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, posters, packaging, headlines, friendly, clean, approachable, modern, casual, approachable clarity, everyday utility, modern softness, readable branding, rounded, monoline, soft, open, airy.
A monoline sans with generously rounded terminals and smooth, continuous curves. Strokes keep a consistent thickness across straight and curved forms, producing an even, calm texture in text. Counters are open and fairly wide, with simple geometric construction in letters like O, C, and G, and a straightforward, single-storey “a.” Ascenders are tall and slim, and overall spacing reads slightly airy, helping individual glyphs stay distinct at display and paragraph sizes.
Works well for interface copy, app or web branding, and general-purpose marketing where a modern but welcoming tone is needed. Its even stroke rhythm and open counters also suit short paragraphs, captions, and product messaging, while the friendly rounding makes it effective in headlines and signage.
The rounded endings and uncluttered construction give the type a friendly, non-technical voice. It feels contemporary and easygoing rather than formal, with a soft warmth that suits human-facing messaging.
Designed to deliver a contemporary sans that prioritizes clarity and approachability through rounded terminals, simple forms, and a consistent monoline build. The overall aim appears to be a versatile everyday typeface that feels warm and readable without drawing attention to stylistic complexity.
Diagonal forms (V, W, X, Y) keep clean joins without sharp, aggressive corners, reinforcing the smooth tone. Numerals follow the same rounded logic, with a notably curved “2” and soft, open shapes that maintain consistency with the letters.