Sans Normal Mybis 9 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Pais' by Latinotype, 'Helvetica Now' by Monotype, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, chunky, friendly, retro, impact, approachability, display clarity, brand voice, retro modern, soft corners, blocky, open counters, high impact, round-shouldered.
This typeface uses heavy, block-like strokes with softly rounded joins and terminals, producing a sturdy silhouette without sharp edges. Curves are generously rounded and bowls are full, while straight stems stay broad and consistent, creating an even, solid texture across lines. Counters remain fairly open for the weight, and letterforms lean toward compact, slightly squat proportions that read as dense and emphatic. The overall rhythm is steady and uniform, with simple geometric construction and minimal detailing.
Best suited to headlines, posters, and display settings where immediate impact is needed. It also works well for branding and packaging that aims to feel friendly and bold, and for signage or labels where strong silhouettes help recognition at a glance.
The tone is bold and approachable, balancing a strong, authoritative presence with a friendly, slightly playful softness. Its rounded massing and compact forms evoke a contemporary-retro feel that can read as energetic and upbeat rather than formal or restrained.
The design appears intended as a high-impact display sans with softened geometry, emphasizing strong presence while keeping forms approachable. It prioritizes clear, simple shapes and a consistent, heavy texture to deliver confident, attention-grabbing typography in short to medium bursts of text.
The numerals and capitals share the same hefty, rounded construction, and the lowercase shows sturdy, simple shapes that prioritize impact over delicacy. In continuous text, the font creates a dark, headline-like color and benefits from generous spacing and/or larger sizes to keep the texture from feeling too dense.