Sans Normal Salog 7 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, captions, friendly, handmade, casual, approachable, playful, warmth, compactness, simplicity, informality, clarity, rounded, condensed, monoline, soft corners, open counters.
A condensed, monoline sans with softly rounded terminals and gently irregular curves that suggest a hand-drawn origin. Strokes maintain an even thickness with minimal contrast, and the forms favor simple, open construction with slightly varied widths and a relaxed rhythm. Curves are smooth and pill-like, while joins and corners stay softened rather than crisp, keeping the overall texture light and airy in text.
Well-suited to branding and packaging that needs a personable, handcrafted voice, and to posters or headings where a tall, compact line can fit more characters per measure. It can also work for short captions and UI labels when a friendly, non-corporate tone is desired, especially at moderate sizes where its slim structure stays clear.
The font reads as friendly and informal, with a human touch that keeps it from feeling mechanical. Its narrow proportions and soft endings create a tidy, upbeat tone that feels approachable and lightly playful without becoming overtly quirky.
The design appears intended to deliver a clean, narrow sans with a subtle hand-drawn warmth—prioritizing legibility and compactness while avoiding sterile geometry. The consistent stroke weight and softened terminals aim to create an easygoing texture that remains cohesive across uppercase, lowercase, and figures.
In running text, the narrow spacing and tall proportions create a compact, vertical cadence, while the rounded terminals help prevent the color from becoming too harsh. Numerals follow the same simplified, even-stroke logic, matching the letters cleanly for mixed-content settings.