Sans Normal Laloz 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Remoto' by JAM Type Design, 'Monni' by Matt Chansky, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, modern, confident, impact, energy, modernity, approachability, emphasis, slanted, rounded, soft corners, heavy strokes, open counters.
A heavy, slanted sans with broad proportions and smooth, rounded geometry. Strokes are consistently thick with minimal modulation, producing solid, high-impact silhouettes and generous internal counters where shapes open up. Terminals are clean and slightly softened, and the overall rhythm feels compact and forward-leaning, with sturdy curves in letters like C, G, O, and S balancing the strong diagonal energy of V, W, X, and Y.
Best suited to display contexts where strong presence is desired: headlines, hero text, brand marks, apparel graphics, packaging, and promotional materials. It can also work for short UI labels or navigation items when space allows and the slant supports the overall tone.
The tone is energetic and assertive while staying approachable thanks to rounded shapes and even color. Its pronounced slant adds motion and a sense of speed, giving it a contemporary, action-oriented voice that reads as friendly rather than aggressive.
Designed to deliver maximum impact with a fast, forward-leaning stance, combining sturdy geometric forms with softened edges for approachable emphasis. The goal appears to be a bold, modern display voice that stays readable while projecting motion and confidence.
At larger sizes the boldness and slant create a strong typographic “stamp” effect, while tighter details (like small apertures and joins) can start to merge at smaller sizes. Numerals match the same robust, rounded construction, supporting consistent emphasis across mixed text.