Sans Normal Kumas 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Aeroport' and 'Geometria' by Brownfox, 'Nexa' by Fontfabric, 'EquipExtended' by Hoftype, and 'Modica' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotional graphics, packaging, sporty, confident, energetic, contemporary, assertive, impact, momentum, modern branding, clarity, oblique, compact apertures, rounded terminals, large counters, sheared forms.
A heavy, oblique sans with a clean geometric backbone and smooth, rounded curves. Strokes stay largely uniform, giving the letters a dense, solid texture, while the slant adds forward motion and a slightly compressed, streamlined silhouette. Counters are generous in round letters, but apertures in forms like C, S, and e read more closed, which increases the overall darkness and cohesion. Terminals are mostly straight or softly rounded, and the numerals follow the same sturdy, sheared construction for a consistent typographic color.
Best suited for headlines, short callouts, and display typography where its weight and slant can project motion and impact. It works well for sports-related branding, promotional graphics, and packaging that needs a bold, contemporary voice, and can also serve as a strong UI or navigation accent when used sparingly.
The overall tone feels fast and purposeful—confident, energetic, and modern. Its slanted stance and weight suggest urgency and momentum, while the restrained, no-frills detailing keeps it professional rather than playful.
This design appears intended to deliver a modern, high-impact sans with built-in motion through its oblique stance, prioritizing strong presence and quick recognition over delicate detail. The consistent stroke treatment and simplified geometry aim for dependable, punchy performance across display settings.
The font creates strong horizontal rhythm and a pronounced forward lean, making it most impactful at larger sizes where the tight apertures and dense strokes remain clearly legible. Diagonal-heavy letters (like K, V, W, X, Y) emphasize the dynamic, athletic feel, while the rounded forms maintain a friendly softness within an otherwise forceful style.