Sans Normal Lorat 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller' by Fontfabric, 'Malva' by Harbor Type, 'Nietos' by Melvastype, 'Geometrica' by PeGGO Fonts, 'Gravita' by TipoType, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, upbeat, bold, contemporary, friendly, impact, motion, attention, approachability, modernity, rounded, geometric, heavy, compact, punchy.
A heavy, forward-slanted sans with broad proportions and rounded, geometric construction. Strokes are thick and even, with smooth curves and softly squared terminals that keep counters open despite the dense weight. The italic angle is consistent across the set, giving a cohesive right-leaning rhythm, while letterforms retain sturdy, blocky silhouettes that read clearly at display sizes. Numerals match the same robust, rounded logic, with generous bowls and simplified joins.
Best suited to headlines, posters, and large-scale messaging where its dense weight and slant can project momentum and impact. It also works well for branding, packaging callouts, and sports or lifestyle graphics that benefit from a bold, friendly, contemporary voice.
The overall tone is energetic and assertive, with a sporty, promotional feel. Its rounded geometry keeps the voice approachable rather than aggressive, making it feel modern, upbeat, and built for attention.
Likely drawn to deliver maximum visual impact with a sense of motion while staying approachable through rounded geometry. The consistent slant and sturdy construction suggest an emphasis on energetic display typography for modern commercial and editorial applications.
The design favors strong, simple shapes and stable spacing, creating a dark, continuous texture in paragraphs. Round letters (O, Q, e, o) emphasize circular bowls, while diagonals (A, V, W, Y) feel muscular and tightly engineered, reinforcing a fast, motion-oriented impression.