Slab Contrasted Pifu 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Weekly' by Los Andes, 'Paul Slab' and 'Paul Slab Soft' by artill, and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, confident, industrial, collegiate, assertive, retro, impact, durability, heritage, readability, branding, blocky, bracketed, sturdy, compact, punchy.
A heavy slab serif with broad proportions, sturdy rectangular serifs, and a compact, emphatic rhythm. Stems are thick and mostly monolinear, with subtle rounding at joins and corners that keeps the shapes from feeling brittle. Counters are relatively tight in letters like B, R, and a, while round forms (O, C, G) stay full and open, giving a strong, poster-ready silhouette. The lowercase is robust and straightforward, with a single-storey a and g and a sturdy, utilitarian overall construction; numerals are similarly weighty with simple, block-like geometry.
This style excels in headlines, posters, and display typography where impact and solidity are needed. It also suits sports branding, badges, labels, and packaging that benefit from a rugged, heritage-leaning slab presence, and it can work for short pull quotes or subheads when set with comfortable spacing.
The tone is bold and no-nonsense, with an unmistakably sturdy, institutional feel. It evokes classic collegiate and workwear lettering—confident, practical, and attention-grabbing—while retaining a friendly, slightly rounded warmth.
The design appears intended to deliver maximum presence and durability: a bold slab voice that remains readable at large sizes, projects authority, and holds up in simple one-color applications typical of signage, labels, and branding.
The heavy serifs and tight internal spacing create dense word shapes that read best with generous tracking and leading in text settings. The strong horizontals (E, F, T) and squared terminals produce a stable baseline and a distinctly sign-painting/print-forward presence.