Slab Contrasted Piva 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Clab' by Eko Bimantara, 'Equip Slab' by Hoftype, 'Egyptian Slate' by Monotype, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, sturdy, collegiate, retro, assertive, friendly, impact, traditionality, readability, branding, bracketed, blocky, rounded, heavyweight, compact.
A heavy, slab-serif design with broad proportions and strongly bracketed, rectangular serifs. Strokes are thick and steady with only modest modulation, giving the letters a compact, muscular color on the page. Counters are relatively open for the weight, and joins and terminals feel slightly softened, which keeps the forms from becoming overly rigid. The lowercase is robust and readable, with sturdy stems and clear differentiation in figures and capitals for display use.
Best suited for headlines, posters, and short-to-medium display copy where a strong, traditional presence is desired. It can work well on packaging, signage, and sports or campus-style branding thanks to its sturdy slabs and high visual impact. For longer passages, it will be most comfortable at larger sizes with ample leading.
The overall tone is confident and workmanlike, with a familiar, old-style signage and collegiate poster flavor. Its substantial slabs and rounded corners add warmth to the boldness, balancing authority with approachability. The result feels classic and dependable rather than sleek or delicate.
This font appears designed to deliver maximum impact with a grounded, classic slab-serif voice—prioritizing bold presence, clear word shapes, and a familiar editorial/collegiate character in display settings.
Spacing appears generous enough to prevent clogging at large sizes, while the heavy serifs create a strong horizontal rhythm in words and lines. Numerals match the letterforms in weight and presence, reinforcing an even, emphatic texture across mixed text.