Slab Square Hibo 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Orgon Slab' by Hoftype, 'Prelo Slab Pro' by Monotype, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, rugged, friendly, retro, utilitarian, headline impact, strong branding, robust readability, vintage flavor, industrial tone, blocky, chunky, sturdy, poster-like, high-ink.
A very heavy slab serif with sturdy, blocky construction and squared-off terminals throughout. Strokes are broadly uniform, with compact joins, generous internal counters for the weight, and a rhythm built on strong verticals and wide, grounded feet. Serifs read as thick brackets or slabs with minimal finesse, giving the forms a stamped, poster-like firmness across both uppercase and lowercase.
Best suited for headlines, posters, packaging, and branding where a sturdy, attention-grabbing slab serif is needed. It will perform well in signage, labels, badges, and editorial display applications that benefit from a retro or industrial tone. For long-form text, it is more appropriate for short bursts—deck copy, pull quotes, or section headers—where its weight can be an asset rather than a fatigue factor.
This typeface projects a confident, no-nonsense voice with a friendly, old-school solidity. Its heavy presence and blunt detailing create a sense of reliability and impact, leaning toward classic Americana and workwear energy rather than refined elegance.
The design appears intended to deliver maximum presence at display sizes while staying straightforward and legible. Its squared terminals and heavy slabs suggest a goal of conveying durability and authority, with a nostalgic, print-forward character suitable for bold statements.
The uppercase set feels especially monumental and stable, while the lowercase maintains the same blunt, squared personality with compact details that read clearly at larger sizes. Numerals match the heavy, squared treatment, reinforcing a consistent, workmanlike texture across alphanumerics.