Sans Normal Lagah 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Murs Gothic' by Kobuzan, 'Cabrion' by Lafontype, 'NeoGram' by The Northern Block, 'Peter' by Vibrant Types, and 'Ryman Gothic' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, bold, impact, momentum, emphasis, modernity, slanted, rounded, compact, punchy, friendly.
A heavy, slanted sans with rounded construction and broad, clean curves. Strokes are consistently thick with minimal modulation, producing dense silhouettes and strong color on the page. Counters are relatively tight and apertures tend to be somewhat closed, reinforcing a compact, powerful texture in both uppercase and lowercase. Terminals are smooth and blunt rather than sharp, and the overall rhythm feels brisk due to the forward lean and sturdy proportions.
Best suited to short-to-medium display settings where strong emphasis is needed—headlines, posters, branding marks, and energetic campaigns. It can work for subheads and callouts in editorial or digital layouts when you want a loud, forward-moving texture, but its dense counters suggest avoiding long body text at small sizes.
The tone is assertive and upbeat, with a sporty, contemporary voice that reads as confident and energetic. Its rounded shapes keep the impact from feeling harsh, adding a friendly, approachable edge while still prioritizing punch and momentum.
Designed to deliver high-impact communication with a fast, contemporary feel, combining a strong forward slant with rounded, low-detail shapes for clarity at display sizes. The goal appears to be a bold, action-oriented italic voice that stays clean and friendly rather than aggressive.
Uppercase forms are solid and blocky with generous curves (notably in round letters), while diagonals and joins stay clean and uncluttered. Numerals match the same heavy, forward-leaning stance and hold up well as bold display figures, emphasizing presence over fine detail.