Sans Normal Liruh 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Pagram' by 4RM Font, 'Ausgen' by Andfonts, 'Texicali' by FontMesa, 'Neo Grotesk' by Fontador, 'Formula Serial' by SoftMaker, 'Frygia' by Stawix, and 'TS Formula' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, confident, sporty, friendly, punchy, contemporary, impact, momentum, clarity, approachability, branding, oblique, rounded, compact, sturdy, blocky.
This typeface is a heavy, oblique sans with compact proportions and rounded geometry. Strokes are largely monolinear, with smooth, circular bowls and broad, flattened terminals that keep counters open even at dense weights. The italic slant is consistent and mechanically even, producing a forward-leaning rhythm; diagonals in letters like A, K, V, W, X, and Y feel firm and slightly compressed. Lowercase forms are straightforward and utilitarian, with single-storey a and g, a rounded, closed e, and a short-armed r; the i and j use round dots. Numerals are chunky and stable, with wide curves and clear interior shapes that maintain legibility at display sizes.
This font performs best in high-impact settings such as headlines, posters, retail signage, and promotional graphics where a bold, slanted sans can convey motion and confidence. It can also work for short bursts of copy—taglines, callouts, labels—especially when set with generous line spacing to balance its dense, heavy forms.
The overall tone is energetic and assertive without feeling aggressive. Its rounded construction and consistent slant give it a friendly, athletic voice—well suited to bold statements that need momentum and clarity. The weight and compact fit add a sense of immediacy and impact.
The design appears intended to deliver a bold, forward-leaning sans that reads quickly and projects momentum. Its rounded, low-contrast construction suggests a focus on robustness and clarity at display sizes, with a friendly edge suitable for modern brand and campaign work.
The large x-height and tight-looking sidebearings create dense word shapes, making the font feel strong and efficient in headlines. Curved letters (C, G, O, Q, S) appear particularly smooth and even, reinforcing a cohesive, modern texture across lines of text.