Sans Normal Lirif 18 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ghosta Neue' by Black Studio, 'Naxotek' by Fontastic Lab, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, confident, energetic, impact, motion, approachability, modernity, simplicity, rounded, soft corners, oblique, compact, heavy.
A heavy, oblique sans with rounded, fully filled-in forms and minimal stroke modulation. The design favors broad curves, softened corners, and sturdy verticals, producing a dense, high-impact texture. Counters are relatively tight and terminals are clean and blunt rather than tapered, keeping letterforms simple and strongly silhouetted. The italic angle is consistent across capitals, lowercase, and figures, with slightly compact proportions that help the type feel solid and controlled.
This font performs best in large sizes where its compact counters and heavy strokes remain clear, making it a strong choice for headlines, posters, and bold campaign lines. It also suits branding and packaging that need a friendly but forceful voice, and sports or lifestyle graphics where a sense of motion and impact is desirable.
The overall tone is energetic and sporty, with a friendly, contemporary warmth coming from the rounded geometry. Its bold, forward slant reads as assertive and dynamic, suited to attention-getting messages rather than quiet neutrality.
The design appears intended to deliver maximum visual punch with a smooth, approachable edge. By combining an oblique stance with rounded, low-contrast shapes, it aims for modern, energetic display typography that stays legible while projecting confidence.
Spacing appears tuned for display impact: the weight and tight counters create a dark color on the page, while the rounded construction keeps it from feeling harsh. Numerals match the letterforms in heft and curvature, maintaining a cohesive, uniform rhythm in mixed alphanumeric settings.