Sans Normal Armuy 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ninova' by Fontuma (names referenced only for comparison).
Keywords: ui text, body text, presentations, branding, signage, clean, modern, neutral, friendly, corporate, versatility, readability, clarity, neutrality, system fit, rounded, geometric, open apertures, even rhythm, clear numerals.
A straightforward sans with broadly circular bowls and softly rounded joins, paired with clean, mostly uniform strokes. Proportions feel balanced and slightly generous in the counters, with open apertures that keep letters like C, S, e, and c readable. Uppercase forms are crisp and stable with simple terminals; the lowercase shows single-storey a and g, a compact t with a short crossbar, and a j with a modest descender. Numerals are simple and legible, with an open, evenly weighted 8 and a round 0 that aligns visually with the uppercase O.
This font suits interface copy, product and marketing text, and general-purpose editorial settings where consistent readability is needed. Its clear forms also work well for presentations, wayfinding, and straightforward brand systems that call for a clean, modern sans.
The overall tone is neutral and contemporary, leaning friendly rather than technical due to its rounded geometry and open counters. It reads as calm, dependable, and unobtrusive—designed to carry content without drawing attention to itself.
The design appears intended as a versatile, everyday sans: simple construction, open shapes, and predictable letterforms aimed at reliable readability across headings and continuous text. Its restrained styling suggests it was built to integrate easily into many visual systems rather than to signal a niche aesthetic.
Spacing appears comfortable in running text, producing an even texture across mixed-case paragraphs. The design favors clarity over personality, with consistent curves and minimal idiosyncratic details across the alphabet and figures.