Sans Superellipse Utrej 1 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, packaging, posters, ui, friendly, playful, techy, casual, approachable, geometric warmth, modern branding, friendly ui, distinct display, rounded, soft, squarish, monolinear, open apertures.
A wide, rounded sans with a distinct superellipse construction: bowls and counters feel like softened rectangles, and corners resolve into smooth, consistent radii rather than sharp joins. Strokes read mostly monolinear with subtle optical modulation, and terminals are clean and blunt, keeping the texture even in running text. The uppercase is broad and stable, while the lowercase maintains open apertures and compact, rounded forms; the double-storey-style shapes are avoided in favor of simple, modern silhouettes. Figures follow the same rounded-rect geometry, with clear, low-friction shapes that stay legible at display sizes.
This face suits brand identities that want a modern, welcoming voice, as well as headlines, posters, and packaging where its wide stance and rounded-rect forms can carry personality. It can also work in UI and product typography for titles, navigation, and short labels where clarity and a friendly tone are both priorities.
The overall tone is friendly and contemporary, pairing soft geometry with a slightly quirky, informal rhythm. Its rounded squareness gives it a tech-adjacent feel without becoming cold, making it read as approachable, modern, and lightly playful.
The design appears intended to blend geometric discipline with warmth: a superellipse-based construction for consistency and recognizability, paired with softened corners and open forms to keep the texture inviting and readable.
The superellipse logic is especially evident in curved letters and numerals, where counters look engineered and consistent across the set. The wide proportions create generous internal space, helping letters stay distinct in short UI labels and bold headlines alike.