Sans Normal Rirum 2 is a regular weight, very wide, medium contrast, reverse italic, normal x-height font.
Keywords: branding, packaging, editorial, ui text, posters, friendly, modern, casual, approachable, playful, approachability, clarity, modernity, softness, energy, rounded, soft, open, slanted, humanist.
A rounded sans with softly modeled curves and a consistent, gently slanted posture. Strokes are clean and fairly uniform, with subtle modulation that keeps joins from feeling mechanical. Counters are open and circular-leaning, terminals tend toward smooth, rounded finishes, and overall proportions run broad with generous horizontal spacing. The lowercase shows a straightforward, legible construction with simple bowls and minimal detailing, while numerals follow the same smooth, open forms for a cohesive texture in text.
Works well for brand identities, packaging, and marketing where a friendly modern sans is needed, and it can also serve in editorial heads or short-to-medium UI text where space allows for its broad proportions. Its rounded construction and relaxed slant make it especially effective for display sizes, subheads, and callouts that benefit from a softer voice.
The overall tone is warm and informal, with an easy, conversational rhythm created by the rounded shapes and relaxed slant. It feels contemporary and friendly rather than strict or technical, making it well-suited to designs that want clarity without sharpness.
The design appears intended to provide a personable, contemporary sans that stays highly legible while adding gentle motion through a consistent slant and rounded construction. It aims to deliver a modern, approachable tone without decorative flourishes, relying on proportion and curvature for character.
In paragraph settings the wide letterforms create an airy, spacious line, and the consistent curves help maintain an even gray value. The slanted stance reads as energetic but controlled, balancing personality with straightforward readability.