Sans Superellipse Utrej 7 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: ui labels, app branding, packaging, signage, posters, friendly, modern, playful, approachable, casual, approachability, modernization, ui clarity, geometric cohesion, brand friendliness, rounded, soft, boxy, geometric, monolineish.
A rounded sans with a superellipse-driven construction: corners are heavily softened and curves feel like rounded rectangles rather than pure circles. Strokes are generally even with modest contrast, and terminals tend to finish bluntly with smooth radiusing instead of sharp cuts. Proportions read open and generous, with wide letterforms and roomy counters; the overall texture is even and calm, aided by simplified geometry and consistent rounding across curves and joins.
It suits interface labels, navigation, and product surfaces where a warm geometric voice is desired, and it can scale well for signage or poster headlines thanks to its wide stance and simplified forms. It also works for packaging and brand systems aiming for a modern, approachable character without becoming overly quirky.
The overall tone is friendly and contemporary, with a slightly playful, techy softness that avoids austerity. The rounded-rectangle geometry gives it an approachable, product-oriented feel while staying clean enough for everyday UI and branding use.
The font appears designed to blend geometric efficiency with friendliness by building letters from rounded-rectangle primitives and maintaining consistent corner radii and open interior spaces. The intent seems to be a contemporary sans that feels soft and welcoming while remaining legible and system-ready.
The design emphasizes clarity through open apertures and uncomplicated shapes, producing a steady rhythm in text. Numerals and caps follow the same softened, geometric logic, keeping the set cohesive and visually consistent in mixed-case and alphanumeric strings.