Sans Normal Labew 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Equip' by Hoftype, 'Ekster' by Indian Type Foundry, 'Gravita' by TipoType, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, confident, sporty, friendly, punchy, energetic, impact, motion, modernity, approachability, branding, oblique, rounded, soft terminals, compact counters, high impact.
This typeface is a heavy, oblique sans with broad proportions and rounded, compact internal spaces. Strokes are uniform and solid, with smooth joins and softly finished terminals that keep the texture cohesive at large sizes. The letterforms lean consistently, and the curves (notably in O/C/G and the bowls of b/p/q) feel circular and sturdy, while diagonals in A/K/V/W/X are thick and stable. Overall spacing reads generous for a display weight, helping the dense shapes stay legible.
Best suited to display applications where strong presence is needed: headlines, posters, large UI banners, and brand marks. It will also work well for short emphatic copy on packaging or social advertising, especially where an energetic, forward-leaning emphasis is desired.
The tone is bold and upbeat, with a sporty, assertive voice that feels contemporary and approachable rather than formal. Its rounded construction and steady slant add friendliness and motion, making headlines feel active and attention-grabbing.
The design appears intended as a high-impact, modern sans for attention-led typography—combining a consistent oblique stance with rounded geometry to create a forceful yet friendly display texture.
The numerals match the letters in weight and slant, with simple, graphic shapes that prioritize impact over delicate detail. The lowercase shows single-storey forms and large, rounded bowls that reinforce the typeface’s compact, muscular rhythm.