Sans Faceted Asru 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Outlast' by BoxTube Labs, 'Ultimatum MFV' by Comicraft, 'Heavy Duty' by Gerald Gallo, 'Tradesman' by Grype, 'Herchey' by Ilham Herry, and 'Obvia Narrow' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, apparel, athletic, industrial, assertive, retro, masculine, impact, ruggedness, sportiness, signage, chamfered, angular, blocky, stencil-like, compact.
A heavy, block-based sans with pronounced chamfered corners and faceted construction that replaces curves with straight planes. Strokes are consistently thick with minimal contrast, producing dense, compact letterforms and tight interior counters. The geometry favors squared bowls and clipped terminals, giving letters a carved, mechanical feel; diagonals are sturdy and the overall rhythm is punchy rather than airy.
Best suited to headlines, posters, and short statements where the bold, faceted silhouettes can do the visual work. It also fits sports branding, team marks, merchandise, and packaging that benefits from a tough, engineered look.
The tone is forceful and utilitarian, reading as sporty and industrial with a distinct retro signage flavor. The sharp facets add a hard-edged, tactical attitude that feels built for impact and immediacy rather than subtlety.
The design appears intended to deliver high-impact display typography with an engineered, chamfered aesthetic—evoking cut metal, athletic block lettering, and angular signage—while staying straightforward and legible in bold settings.
At larger sizes the faceted details and clipped corners become a defining texture, while at smaller sizes the tight counters and dense weight can make shapes like B/E/S and numerals feel more monolithic. The set maintains a consistent angular language across caps, lowercase, and figures, helping it hold together as a display system.