Sans Normal Lomuk 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Reman Gt' by Propertype and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, confident, punchy, modern, impact, motion, emphasis, modernity, attention, slanted, rounded, bulky, compact, high-impact.
A heavy, slanted sans with rounded bowls and blunt, squared terminals. The letterforms are built from broad strokes with smooth curves and minimal modulation, creating dense black shapes and a strong typographic color. Counters are moderately open for the weight, with compact apertures and a generally sturdy, slightly condensed feel in many capitals. The italics are clearly drawn (not simply obliqued), with energetic diagonals in forms like A, K, N, V, W, and a single-storey a and g that reinforce a contemporary, utilitarian construction.
Best suited for headlines, short statements, and branding where a strong, energetic presence is needed. It can work well on posters, packaging, sports and fitness graphics, and bold signage, especially where a slanted emphasis helps convey motion or urgency.
The overall tone is bold and kinetic, suggesting speed and forward motion. Its heft and pronounced slant give it an assertive, competitive voice that reads as sporty and promotional rather than delicate or reserved.
The design appears intended to deliver maximum impact with a modern, rounded sans structure and a built-in forward slant. It prioritizes bold presence, quick recognition, and an energetic rhythm for display typography.
Numerals are similarly weighty and rounded, with strong, simple silhouettes and clear differentiation at large sizes. The rhythm is tight and punchy, favoring compact internal spaces and sturdy joins that keep shapes from feeling fragile when set in impactful headlines.