Sans Normal Lomov 5 is a very bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, punchy, retro, confident, attention, momentum, impact, branding, display, slanted, heavyweight, rounded, oblique, compact.
A heavy, right-slanted sans with compact proportions and broadly rounded bowls. Strokes are thick and uniform, with smooth, continuous curves and softly cut terminals that keep the texture dense and consistent. Counters are relatively small, and the lowercase sits low, giving the face a tight, energetic rhythm in text. The figures follow the same robust construction, with rounded forms and a strong, solid silhouette that holds up at large sizes.
Best suited for short, high-impact settings such as headlines, posters, and promotional copy where the strong slant and weight can do the work. It also fits sporty or energetic branding, packaging callouts, and bold signage. For extended reading at smaller sizes, the compact counters and heavy texture may feel dense, so it’s most effective when given space and scale.
The overall tone is energetic and assertive, with a forward-leaning motion that reads as fast and sporty. Its chunky, rounded shapes add a friendly edge, balancing impact with approachability. The result feels bold and promotional, suited to attention-grabbing messaging rather than quiet, editorial nuance.
The design appears intended to deliver maximum emphasis with a sense of speed: a bold, slanted sans that stays smooth and rounded to remain approachable. Its consistent stroke weight and simplified shapes suggest a focus on clarity and punch in display typography.
The italic angle is pronounced enough to create clear momentum, and the dense spacing impression comes from the combination of thick strokes and compact counters. Round letters (like O/C) feel particularly smooth and inflatable, while diagonals (like A/V/W/X) emphasize the font’s brisk, display-forward character.