Sans Normal Larir 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Lyu Lin' by Stefan Stoychev and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, modern, loud, attention grab, dynamic emphasis, modern branding, display clarity, sport tone, oblique, compact counters, rounded terminals, soft corners, high impact.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are uniformly thick with minimal contrast, producing compact counters and a dense, punchy texture. Curved letters lean on near-circular bowls, while straight-sided forms keep a clean, geometric feel; joins and terminals read soft rather than sharp. Spacing appears sturdy and slightly tight, helping the type hold together as a solid block in display sizes.
Best suited to headlines, posters, and short statements where maximum impact and quick recognition are priorities. It also fits branding and packaging that benefits from a dynamic, sporty voice, and can work for large UI or signage labels when set with generous line spacing.
The overall tone is confident and energetic, with a forward-leaning motion that suggests speed and momentum. Its weight and broad stance feel bold and attention-seeking, suited to contemporary, high-impact messaging.
The design appears intended to deliver a compact, high-impact sans that stays smooth and friendly while projecting speed and strength. Its geometry and consistent stroke weight prioritize bold presence and clarity in display typography.
The numerals match the letterforms in weight and slant, maintaining a consistent rhythm across mixed alphanumeric settings. The italic angle is strong enough to be a defining feature, giving lines of text a pronounced directional sweep.