Sans Normal Ilrap 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, signage, friendly, playful, soft, chunky, approachable, approachability, soft impact, display clarity, brand friendliness, rounded, bulbous, smooth, compact, informal.
A heavy, rounded sans with softened terminals and generously curved joins that create a smooth, cushioned silhouette. Counters are small but open enough to stay legible at display sizes, and the overall rhythm is steady and even, with minimal stroke modulation. Letters lean on simple geometric construction—circular bowls and broad arches—while corners are consistently rounded, giving the whole set a cohesive, inflated feel.
Best suited to short, high-impact settings like headlines, posters, packaging, and attention-grabbing signage where its rounded mass can carry from a distance. It also fits playful brand systems and product identities that benefit from an approachable, soft-edged voice, and can work for large UI or in-app banners when a friendly tone is needed.
The tone is warm and informal, with a cheerful, slightly cartoony presence. Its soft edges and full shapes read as welcoming rather than strict or technical, making text feel friendly and casual even at large sizes.
The design appears intended to deliver a bold, friendly display voice built on rounded geometric forms, prioritizing softness and approachability over sharp precision. Its consistent curves and compact counters suggest a focus on cohesive texture and strong silhouette for branding and headline use.
The lowercase has single-storey forms (notably a and g) and round dots on i/j that reinforce the bubbly character. Numerals follow the same softened geometry, with smooth curves and compact counters that maintain a uniform color in blocks of text.