Sans Normal Edmim 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, advertising, ui text, packaging, posters, friendly, informal, contemporary, approachable, lively, warmth, approachability, clarity, contemporary tone, personality, humanist, rounded, open apertures, soft terminals, loose rhythm.
A slanted sans with rounded, open forms and a gently informal, humanist construction. Strokes stay fairly even, with soft, slightly tapered terminals and smooth curves that keep counters generous and readable. The italic angle is consistent across caps, lowercase, and figures, and the overall rhythm feels loose and handwritten-adjacent rather than rigidly geometric. Capitals are clean and simple, while the lowercase shows more personality in letters like a, g, and y, reinforcing a casual, contemporary texture in text.
Well-suited to branding systems, advertising copy, packaging, and headline work that benefits from a personable italic voice. It can also work in UI and short-form editorial text where a warmer, more human tone is desired, especially at comfortable reading sizes.
The font conveys a friendly, conversational tone—modern and easygoing without feeling childish. Its soft curves and open shapes give it an approachable voice that suits relaxed messaging and brand communications where warmth matters.
The design appears intended to provide a friendly, contemporary italic sans that reads smoothly while adding personality. It balances clean construction with subtle humanist quirks to create a versatile tone for modern communication.
The figures follow the same slanted, rounded logic as the letters, with simple, legible shapes and a cohesive texture alongside the lowercase. In paragraph-like samples, the spacing and open apertures help maintain clarity while preserving an informal, energetic cadence.