Sans Normal Orgab 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Muller' by Fontfabric, 'Interval Next' by Mostardesign, 'PTL Notes Soft' by Primetype, 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'Savior Sans' by Sudtipos, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, sporty, impact, clarity, modernity, versatility, brand voice, rounded, geometric, high impact, compact, smooth.
A heavy, geometric sans with smooth curves and clean, mostly uniform strokes. The design favors round, open counters and broad shoulders, with compact joins and minimal modulation, giving letters a solid, blocky presence. Terminals are straightforward and blunt, and the overall rhythm feels even and tightly controlled, supporting consistent texture across lines. Figures follow the same sturdy, simple construction and hold up well at display sizes.
Best suited to headlines and short-form copy where strong presence and quick recognition are needed. It works well for branding, packaging, posters, and signage, especially in contexts that benefit from a contemporary, approachable sans with high visual impact.
The tone is contemporary and approachable, combining friendliness from its rounded forms with a confident, no-nonsense weight. It reads as energetic and practical rather than elegant, making it feel at home in modern branding and straightforward messaging.
Likely designed to provide a bold, geometric sans voice that stays neutral enough for broad use while remaining distinctive through rounded construction and dense, confident silhouettes. The emphasis appears to be on clarity, consistency, and graphic strength in display settings.
Curved letters (like C, G, O, S) emphasize circular geometry, while diagonals (A, V, W, X, Y) are clean and decisive, reinforcing a strong graphic silhouette. The lowercase maintains a clear, workmanlike simplicity, and the overall color is dense without appearing overly condensed.