Sans Normal Jogav 7 is a bold, normal width, medium contrast, italic, tall x-height font visually similar to 'Izmir' by Ahmet Altun, 'Sole Sans' by CAST, 'Zin Sans' by CarnokyType, 'FF Good Headline' by FontFont, and 'Muller' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, modern, friendly, emphasis, motion, impact, modernity, slanted, rounded, soft corners, compact, high impact.
A slanted, heavy sans with broad, rounded curves and softly chamfered terminals. The letterforms lean consistently forward, with a compact, sturdy build and generous internal counters that keep shapes open at display sizes. Curves dominate the construction (notably in C, O, S, and the bowls of B/P/R), while straighter strokes are slightly tapered at joins, creating a smooth, energetic rhythm. Numerals are large and weighty, matching the uppercase presence and maintaining a cohesive, high-contrast silhouette against the background.
Best suited to short, high-impact text such as headlines, poster copy, brand marks, and promotional graphics where the slant and weight can convey motion and emphasis. It also works well for energetic branding applications—particularly sports, fitness, and product packaging—where bold, rounded forms help maintain clarity at larger sizes.
The overall tone is energetic and confident, with a sporty, forward-moving feel driven by the pronounced slant and dense strokes. Rounded construction keeps it approachable rather than aggressive, balancing impact with friendliness.
The design appears intended to deliver a modern, energetic voice through a strong slant and rounded geometry, prioritizing punchy readability and a cohesive, contemporary silhouette for display-oriented typography.
The italic angle is prominent enough to read as purposefully dynamic rather than simply oblique. Uppercase forms feel especially strong and headline-oriented, while the lowercase maintains a clean, contemporary texture with minimal fuss and clear, simple shapes.