Sans Normal Jokeh 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, punchy, impact, motion, emphasis, attention, modernity, oblique, forward-leaning, compact counters, rounded terminals, high impact.
A heavy, forward-leaning sans with broad proportions and a compact inner-space structure. Letterforms are built from sturdy, rounded geometry with smooth curves and firm, slightly squared joins, producing a dense, high-ink silhouette. Counters in characters like a, e, and 8 are relatively tight, while verticals and bowls stay consistently thick, creating a strong, even rhythm. The italics are clearly integrated rather than simply slanted, with forms like a and f showing a deliberate oblique construction and a cohesive, fast-moving stance.
Best suited to short-to-medium display settings where impact and speed are desired: headlines, poster typography, bold brand statements, sports and fitness graphics, and high-contrast packaging callouts. It can also work for concise UI banners or labels when strong emphasis is needed, but the dense counters suggest avoiding long passages at small sizes.
The overall tone is forceful and athletic, with a fast, confident lean that suggests motion and urgency. Its weight and breadth read as loud and attention-grabbing, giving it a promotional, headline-driven character rather than a quiet editorial one.
The design appears intended to deliver maximum visual punch with a streamlined, contemporary sans construction and a built-in sense of motion. Its wide stance and integrated slant aim to keep text looking dynamic and confident in advertising and branding contexts.
Uppercase shapes remain clean and simplified, with rounded bowls (B, P, R) and open, readable apertures (C, G) despite the dense weight. Numerals are similarly bold and rounded, designed to hold up as standalone figures and maintain consistent texture in lines of display text.