Sans Normal Loroj 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, confident, impact, emphasis, motion, attention, modernity, slanted, rounded, compact, punchy, friendly.
This typeface is a heavy, slanted sans with broad, rounded geometry and compact internal counters. Strokes are uniform and smooth, with softly curved joins and terminals that keep the forms cohesive and contemporary. Uppercase shapes read sturdy and slightly condensed in feel, while the lowercase maintains a straightforward construction with round bowls and short, efficient extenders. Numerals are bold and stable, with simple, blocky silhouettes that match the letterforms’ mass and rhythm.
It performs best where bold, fast emphasis is needed: headlines, promotional graphics, event posters, and brand marks that want a strong, modern voice. The rounded construction also makes it suitable for packaging and retail signage where a friendly but forceful presence is desired.
The overall tone is energetic and forward-leaning, combining punchy weight with friendly roundness. It feels confident and action-oriented, with a contemporary, sporty flavor that suits attention-grabbing messaging.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure, pairing substantial weight with a consistent slant to convey motion and urgency while retaining approachable, rounded forms.
The strong fill and tight apertures emphasize silhouette over detail, creating high impact at display sizes. The consistent slant across letters and figures produces a continuous rightward motion, and the rounded bowls keep the texture from feeling harsh despite the heavy weight.