Sans Normal Lobay 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'EB Corp' by Eko Bimantara; 'Moveo Sans' by Green Type; 'Epoca Pro', 'Orgon', and 'Orgon Plan' by Hoftype; 'Danos' by Katatrad; 'Metronic Pro' by Mostardesign; 'Clara Sans' by Signature Type Foundry; and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, punchy, energetic, confident, contemporary, create motion, maximize impact, modern branding, headline clarity, oblique, rounded, soft corners, compact, blocky.
A heavy, oblique sans with rounded geometry and smooth, low-contrast strokes. The letterforms lean forward with a steady angle and feel compact, with broad curves and softened corners rather than sharp terminals. Counters are relatively tight in rounds like O and 8, while diagonals in A, V, W, and X read sturdy and athletic. The overall rhythm is consistent and bold, favoring solid silhouettes and clear, high-impact shapes at display sizes.
This font is well suited to headlines, posters, and promotional layouts where a strong, forward-moving emphasis is desired. It fits sports and fitness branding, energetic campaigns, and bold packaging callouts, and it can also work for short subheads or labels when strong contrast against the background is available.
The forward slant and dense weight give the font a fast, assertive tone that feels sporty and modern. Its rounded, friendly shapes keep the impact approachable, making it feel upbeat rather than aggressive. Overall it communicates momentum, confidence, and contemporary energy.
The design appears intended to deliver maximum visual impact with a sense of speed and motion, using a consistent oblique stance and rounded, robust forms. It prioritizes bold readability and a compact, logo-friendly silhouette over delicate detail.
Uppercase forms appear particularly strong and uniform, while the lowercase maintains the same oblique drive with simple, single-storey constructions where applicable. Numerals follow the same rounded, compact logic, producing a cohesive set for headline use and short bursts of text.