Sans Normal Mekey 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Malik' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, playful, retro, energetic, sporty, punchy, impact, display, youthful, motion, attention, slanted, rounded, soft corners, swashy, bouncy.
A heavy, slanted display sans with rounded, inflated letterforms and soft, chamfer-like corners. Curves dominate the construction, with broad bowls and thick terminals that keep counters relatively small and the overall color very dark. The rhythm feels deliberately uneven and lively: widths and internal shapes vary from glyph to glyph, and many letters show exaggerated joins and angled cuts that create a forward-leaning, kinetic texture in words.
Best suited to short, high-impact applications such as headlines, posters, logo wordmarks, packaging, and promotional graphics where strong silhouette and personality matter. It can work in short bursts of text, but its dense weight and lively shapes favor larger sizes and generous spacing for clarity.
The tone is bold and upbeat, with a friendly, cartoon-leaning swagger. Its bouncy shapes and exaggerated slant suggest motion and confidence, evoking retro signage, pop graphics, and high-impact promo typography.
The design appears intended to deliver maximum visual impact with a dynamic, forward-leaning stance and approachable rounded forms. Its variable, characterful silhouettes prioritize expressiveness and attention-grabbing presence over quiet neutrality.
Uppercase forms read as compact and blocky while lowercase introduces more distinctive, sometimes swash-like shapes, which increases personality in text settings. Numerals are chunky and expressive, matching the headline emphasis and maintaining the same rounded, cut-in detailing at corners and joins.