Sans Contrasted Hisu 3 is a very bold, wide, high contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, logotypes, playful, retro, punchy, quirky, toy-like, display impact, novelty texture, brand distinctiveness, poster legibility, geometric, chunky, rounded, angular cuts, stencil-like.
A heavy, geometric sans with strongly sculpted counters and abrupt, angular cut-ins that create a chiseled, almost stencil-like rhythm. Many forms are built from bold blocks with rounded bowls, then interrupted by sharp notches and triangular joints, producing pronounced internal contrast between thick masses and thin “gaps” or slits. The proportions skew broad and headline-oriented, with simple vertical stems, wide apertures, and compact joins that give letters a carved, modular feel. Uppercase leans toward poster shapes (notably the pointed A and zigzag M), while the lowercase keeps large, open bowls and simplified terminals for a consistent, display-first texture.
Best suited to headlines, posters, branding marks, and packaging where the bold silhouette and carved details can be appreciated at larger sizes. It can also work for short, playful statements in editorial or social graphics, but the distinctive notches and dense black areas are likely to feel busy in long-form text.
The overall tone feels bold and mischievous—like mid‑century display lettering filtered through a playful, cartoonish sensibility. Its sharp cutouts and bulbous curves add energy and novelty, giving text a rhythmic, attention-grabbing cadence rather than a neutral voice.
The design appears intended as a high-impact display face that combines simple geometric construction with deliberate cutouts to create a signature look. The goal seems to be instant recognizability and strong texture in a line of type, emphasizing personality and graphic presence over typographic neutrality.
The cut-in motifs recur across letters and figures (seen in bowls, diagonals, and joins), helping maintain coherence while keeping each glyph distinctive. Numerals are equally stylized and massy, with dramatic interior shaping that favors impact over quiet regularity.