Sans Other Bidiy 12 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Hanley Pro' by District 62 Studio (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, branding, playful, friendly, chunky, bouncy, quirky, handmade feel, friendly display, high impact, casual tone, rounded, soft corners, hand-cut, irregular, cartoonish.
A heavy sans with softened corners and subtly irregular, hand-cut geometry. Strokes are thick and even, with minimal contrast and slightly uneven terminals that create a lively texture. Curves are broadly rounded (notably in C, O, S), while straight-sided forms (E, F, L, T) keep a sturdy, blocky silhouette; many characters show small, intentional asymmetries and gentle tilts in bowls and shoulders. Lowercase forms are compact with a tall x-height impression, simple single-storey constructions, and round dots on i/j; numerals are similarly weighty and simplified, reading clearly at display sizes.
Best suited to headlines and short bursts of text where its playful, chunky texture can be a feature—posters, packaging, event promos, children’s materials, and casual branding. It can also work for signage or social graphics when a friendly, handmade tone is desired.
The overall tone is upbeat and informal, with a cut-paper/handmade feel that adds personality without becoming chaotic. Its chunky shapes and soft corners read as approachable and kid-friendly, while the slight irregularities give it an energetic, human voice.
The design appears intended to deliver an approachable display sans with a deliberately imperfect, hand-crafted character—combining sturdy, high-impact silhouettes with subtle irregularities to avoid a sterile, geometric feel.
Spacing and rhythm feel intentionally uneven in a charming way, producing a mild wobble across words. Counters are relatively open for the weight, helping legibility, though the bold mass and quirky outlines make it feel more at home as a display face than a long-text workhorse.