Sans Normal Orbid 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, punchy, approachable, impact, legibility, approachability, rounded, soft corners, compact, sturdy, clean.
A heavy, rounded sans with broad strokes and softened terminals. Curves are full and open, with generous counters that keep letters readable despite the weight. Proportions feel compact and sturdy, and the overall rhythm is even, with slightly playful shapes in letters like the lowercase a and g. Numerals match the letterforms with rounded geometry and strong, stable silhouettes.
Best suited to headlines, posters, branding, and packaging where a strong, friendly voice is needed. The large counters and simplified forms also support short blocks of text in UI banners, labels, and signage, especially at medium-to-large sizes.
The tone is confident and upbeat, combining a solid, emphatic presence with friendly, rounded shapes. It reads as contemporary and approachable rather than austere, making it feel energetic and welcoming in display settings.
The font appears designed to deliver maximum impact with minimal fuss: a straightforward, rounded sans that stays legible while projecting warmth and confidence. Its geometry and heavy strokes suggest an intention to work as a versatile display workhorse for contemporary visual identities.
The design emphasizes clarity through large internal spaces and simple, geometric construction. Short joins and rounded corners reduce harshness, helping dense text remain legible at larger sizes while keeping a distinctly bold, graphic voice.